As I have mentioned time and again across this website, the three most important factors for a highly performing business website are:
- Content, content, and content.
Not just any website content generation however, well written, keyword targeted, highly performing and fully leveraged content which answers a question or provides a solution to a problem.
The words and style of that website content generation have to be correct, both for Google and for users. We offer the following content generation and SEO services.
Article Website Content Generation
When deciding on how to create website content for your website that converts clicks into leads, it all starts with a great, well written article.
Firstly, after all of the research has been conducted (demographic, keywords etc) then it is time to conduct that website content generation on that highly performing long-tailed keyword.
Ensuring that an experienced content writer writes your website content will mean that the content is written adhering to the best SEO industry standards which maximises the value in your dollar spend. All our website content generation is produced by humans, we do not use content generation software.
Long Tailed Keywords
Generating written content based around long-tailed Keywords (“LTK”) will help to catapult you to the top of the rankings. LTK’s are great because you can target very specific terms which can generate a lot more click-throughs meaning that you can convert more of those clickers into clients.
Latent Semantic Indexing
Amongst other factors, search engines (let’s face it, Google) uses a system of understanding (or parsing) website content generation called Latent Semantic Indexing (“LSI”). LSI keywords are a collection of words that Google deems relevant to the page. For example, if you were using the keywords “Brisbane Lawyers” then some examples of LSI keywords will include “Brisbane Solicitors” or “Lawyers in Brisbane”. We analyse the main keyword and also include great quality LSI keywords to ensure that Google knows exactly what your page is about and ranks it accordingly.
Writing Website Content Generation for People not Google
It is very important that when conducting website content generation that you write for people and not simply search engines. Somehow (and I have no idea how) Google understands the difference between very well written content for humans, and content which has been written with the emphasis on search engine optimisation. We understand this and tailor our content to be essentially for humans (your potential clients) but also includes all of the triggers for search engines.
Leveraging Your Website Content Generation – Value Adding
Now that you have a beautifully crafted, well written, fully SEO optimised article on your site, it is time to leverage that article and value-adding to the page. Remember, Google decides on how a page should be ranked by the amount of value that page has for a searcher and the interaction between that page and the searcher. The greater the value (or searcher satisfaction) the greater Google decides your page should rank. Value added content is great for two main reasons:
- It adds value to the page, add authority to the page and Google loves that; and
- You can share this extra content on third party sites with backlinks pointed back to your main page which will increase the SEO value of that page.
Below are some of the ways that Digikiki can value-add to your written content.
Audio Content Generation
At Digikiki we use professional voice-over artists with professional recording equipment to make very shiny and polished audio recordings of your written content.
This voice recording can be used to create podcasts which can be submitted to podcast sharing websites. These podcasts can also be embedded into your page, adding value to the content.
This audio can also be used to create amazing quality video content.
YouTube is the second largest search engine after Google!
If you are not on YouTube or other video sharing sites, then you are missing out on a great optimisation and conversion opportunity.
We can create amazing quality videos based around your content that can be uploaded to video sharing websites creating backlinks and also embedded into your page adding yet more value for your searcher.
A call to action at the end of the video, perfectly optimised to encourage click-throughs and sales means that you can have a share of that 4 billion views per day.
YouTube gets around 4 billion views per day which equates to about 60 hours of viewing per minute
Good graphical content is really good for SEO too.
We see graphical content shared all over our social media. Info graphics, memes, motivational and demotivational graphics get shared A LOT!
We work with some of the best graphic designers to generate the best graphical content out there. The rise of amazing photo sharing sites such as Instagram, Pinterest and Flickr mean that these types of content do really well in social media, and therefore gives you a boost in your SEO. A good info graphic will get shared in all kinds of forms, with attribution back to your webpage.
Not only that, but a good quality, unique info graphic will add value to a user, and therefore add value to your webpage, ensuring that you rise up the Google rankings.