What is website content? In the complex and ever changing world of multimedia, have you ever asked yourself what is website content? Website content encompasses a lot of different things, articles, video, podcasts, reviews, testimonials, info graphics and a lot more. This article explains how to leverage resources such as free content for your blog and inexpensive resources from around the Internet to maximise your content which will:
- Provide a better user experience for your lead;
- Enable more back links opportunities;
- Be more likely to be shared naturally or naturally linked to; and
- Give you a better ranking in the search engine results pages (“SERPs”).
What is Website Content
Website content is any content that can appear on the Internet. This can be in the shape of a written article or in the form of another media such as audio, video or graphic design. This can also include snippets of information such as reviews, testimonials and more. I will now explain below a few of the most popular types of website content, where to get it from website content providers and how to leverage it for the best results.
Creating Article Content
After doing your research, the first step in generating a network of great website content is to write an article or get a website content writer to write it for you. We have a great article here which will tell you all about how to generate great quality content. Or, you can get free website content articles, or Private Label Rights (“PLR”) articles for rewriting, however it is way better to write genuine website content yourself.
Once the article has been written then it is time to leverage the s*** out of it. There are a number of ways that you can do that, including creating video, podcasts and info graphics based on the article content.
Create a Podcast for website content
You can either record yourself reading the article if you have the correct equipment, a good voice recorder, a pop shield, some kind of processing equipment for your computer. But what is website content regarding podcasts?
However, if, like me you don’t really sound very good in a recording, then you can outsource this to a voice-over artist. You can get a great deal for a professional voice recording from Fiverr.com. For between $5 and $20 you can get a professional voice-over artist to read your article with their equipment and then they will send you an mp3 of the recording.
Once you have the finished podcast you can upload it to podcast sharing sites such as Soundcloud, Archive.org, Podomatic, Podbean and many more. When you created your account and upload your podcasts you will be able to create backlinks to the page your content comes from.
Create Video Content
Now that you have audio you can incorporate this into a video. But what is website content in relation to videos? YouTube is the second biggest search engine after Google itself, this means that more searches are performed on YouTube than Bing, Yahoo or any other search engine.
You can now sync your audio and your article content and make yourself a video for video sharing sites (surely you don’t need me to name them, lol). Upload them to YouTube and the other sites, with some great written content so that Google knows what the page / video is about and once again provide a back link back to your website (YouTube is rel=”nofollow” but still worth a back link).
I am sure if you are like me, you have watched about a million videos on YouTube or Vimeo and so you know just how valuable a good video can be.
Once again, if you didn’t feel like making your video yourself, then you can use Fiverr.com to find someone who can make a business video for you.
We can do this for you – check out one of our clients YouTube page.
Create an Info Graphic
I really love a good info graphic. Everyone loves a good info graphic! But what is website content for info graphics?
An info graphic can say in bullet point form exactly what you are trying to say in your article. They are great resources to share around the Internet and they can easily create a network of good quality back links.
For example, one of my client’s has a website servicing small businesses, so we created some info graphics for them and posted them to info graphic sharing websites. Subsequently, their content has been shared by other small business websites and the main site has been accredited with the back link from that website (or social media platform).
This is especially good if you put for business branding on the info-graphic, for not only is it a good back link, but it is a direct source of marketing.
I have a really good source for creating of info-graphics here and only for $5.00 (USD).
Moving Forward with Website Content
If you want us to help you to create some great quality content for your website design please contact us. Search engines are always looking for new content and it is a vital part of your SEO strategy.